Stair Runner Makeover Challenge — Official Rules

← Back to the Challenge

Stair Runner Makeover Challenge

Official Rules & Regulations — Effective June 2026

1. Sponsor

The Stair Runner Makeover Challenge (the “Challenge”) is sponsored by Direct Carpet Inc., operating as DirectCarpet.com, based in Hamilton, Ontario, Canada (“Direct Carpet” or “Sponsor”).

2. Nature of the Challenge

This is a skill-based challenge, not a lottery or sweepstakes. Entry requires the purchase of a stair runner from DirectCarpet.com and the successful installation and photographic documentation of that runner. Winners are selected based on the quality and clarity of submitted content as judged by the Sponsor. No element of chance determines the winner.

3. Eligibility

  • Open to legal residents of the United States, 18 years of age or older at time of entry.
  • Employees, officers, directors, and immediate family members of Direct Carpet Inc. are not eligible.
  • Void where prohibited or restricted by law.
  • Purchase of a Direct Carpet stair runner from DirectCarpet.com is required to enter. Because this is a skill-based challenge judged on the quality of the entrant’s installation, no alternative free method of entry is available.

4. Challenge Period

The Challenge runs on a continuous quarterly basis. A new winner is selected every 90 days. The Sponsor reserves the right to modify the selection schedule with reasonable notice. The Challenge continues until terminated by the Sponsor.

5. How to Enter

To enter, an eligible participant must complete all of the following steps:

  • Step 1: Purchase a stair runner from DirectCarpet.com.
  • Step 2: Install the stair runner on your staircase.
  • Step 3: Photograph your staircase before installation (the “Before” photo).
  • Step 4: Photograph your completed installation (the “After” photo). Both photos must clearly show the same staircase.
  • Step 5: Submit both photos via the review link at DirectCarpet.com/pages/stair-runner-makeover-challenge. Video of the installation earns additional consideration but is not required.

Only one entry per order. Submissions must be the entrant’s own original photography of their own installation using a stair runner purchased from DirectCarpet.com.

6. Judging Criteria

Entries are evaluated by Keith Shannon, founder of Direct Carpet, based on the following criteria:

  • Transformation quality — the visual impact of the before and after comparison
  • Photo clarity — clear, well-lit images that clearly show the transformation
  • Installation quality — the appearance of a clean, professional-looking result
  • Video bonus — submission of installation video earns additional consideration

The Sponsor’s judging decisions are final and binding.

7. Prize

  • One winner selected per 90-day period.
  • Prize: A refund of the winner’s stair runner purchase price from DirectCarpet.com, up to a maximum of $1,000 USD. The winner retains their stair runner.
  • No cash alternative, transfer, or substitution of prize is permitted except at the Sponsor’s sole discretion.

8. Winner Notification & Acceptance

  • The winner will be notified by email within 14 days of selection.
  • The winner must respond within 14 days. Failure to respond forfeits the prize.
  • The winner may be required to sign a declaration of eligibility and publicity release as a condition of receiving the prize.

9. Taxes

The Sponsor is a Canadian company. Winners are solely responsible for determining and satisfying any applicable federal, state, or local tax obligations arising from receipt of the prize. Direct Carpet Inc. does not provide tax advice. We recommend consulting a tax professional.

10. Photo & Video Rights

By submitting an entry, the entrant grants Direct Carpet Inc. a non-exclusive, perpetual, royalty-free, worldwide license to use, reproduce, publish, and display the submitted photos and videos for marketing and promotional purposes, including on DirectCarpet.com and on social media. Entrants confirm they own the rights to all submitted content.

11. Privacy

Personal information collected in connection with this Challenge will be used solely for administering the Challenge and fulfilling the prize. See the DirectCarpet.com Privacy Policy for full details.

12. Disqualification

The Sponsor may disqualify any entrant who submits fraudulent or plagiarized content, violates these rules, or engages in conduct harmful to the integrity of the Challenge.

13. Limitation of Liability

To the fullest extent permitted by law, Direct Carpet Inc. is not responsible for technical failures, lost submissions, or damages of any kind arising from participation. Participation constitutes full acceptance of these rules.

14. General Conditions

  • The Sponsor may cancel or modify the Challenge with reasonable notice.
  • These rules are governed by the laws of the Province of Ontario, Canada.
  • Void where prohibited by law.
  • The Sponsor’s decisions are final and binding.

15. Contact

Questions? Email support@directcarpet.com.

© 2026 Direct Carpet Inc. All rights reserved.